Written by Chris Tacker
Updated 8/30/2025
6 min to read

What the most profitable betting strategy really looks like in practice — how to create an edge, price it, size it, and repeat it across slates. We’ll also show how BetRocket turns that blueprint into a daily workflow.

Written by Chris Tacker
Updated 8/29/2025
12 min to read

Expected value (EV) is one of the most important concepts in sports betting. Yet many beginners overlook it, focusing only on who they think will win. In reality, understanding expected value – and betting on outcomes with positive EV – is key to making money over the long run. This beginner-friendly guide will explain what expected value is, how to calculate it step by step, and why it matters for your betting success. We’ll also show how tools like BetRocket’s expected value calculator and innovative EV+ Lab can help you easily apply the math and test your betting strategies. Let’s dive in!

Written by Chris Tacker
Updated 8/29/2025
16 min to read

Value betting is one of the few proven ways to gain an edge in sports betting. In simple terms, it means placing bets where you believe the odds are mispriced in your favor. This approach focuses on finding positive expected value (EV+) opportunities – bets that should yield profits over the long run. In this beginner-friendly guide, we'll explain what a value bet is, how a value betting strategy works, whether you should bet on underdogs, and how to leverage tools like BetRocket to find +EV bets. By the end, you'll understand why value betting is considered the smartest way to bet, and how BetRocket’s unique features (like its EV+ Lab for backtesting) can help you get started on the right foot.